Audience 101
“Companies using data-directed decision-making enjoy a 5-6% boost in productivity” -Sloan School of Management at the Massachusetts Institute of Technology
Today, marketers buy audiences, not media.
What is a DMP?
DMPs collect raw data points from various sources, and convert them into insights and analytics, making the data actionable.
“Companies using data-directed decision-making enjoy a 5-6% boost in productivity” -Sloan School of Management at the Massachusetts Institute of Technology
Today, marketers buy audiences, not media.
What is a DMP?
DMPs collect raw data points from various sources, and convert them into insights and analytics, making the data actionable.
Who Needs a DMP?
- Any company with first party data
- Publishers, marketers, and ad-networks use DMP to improve revenue streams.
- Helps in Behavioural targeting
- Cross platform
- Content Customisation
- Audience extension
- Private data exchange
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